Pedalling for a Purpose: Crown Vietnam’s Commitment to Community
We are proud to share that Jamie Rossall, Country Manager of Crown Vietnam & Cambodia, recently completed the 2025 Charity Cycle Adventure (CCA) in support of Saigon Children’s Charity, an organization dedicated to transforming the lives of underprivileged children across Vietnam through education.
This year’s CCA took riders on a breathtaking yet challenging 300km+ journey from Da Lat to Phan Rang, ending in Mui Ne in Southeast Vietnam. The event brought together 28 passionate cyclists, including 8 new riders, all united by a common goal of making a meaningful impact on the lives of Vietnam’s most disadvantaged children.
Jamie, a long-time advocate and supporter of Saigon Children, once again showed his commitment to the cause. In 2025, Together, the team raised an impressive amount of over US$60,000.00. These funds are equivalent to providing 200 years of education to the children in Vietnam; A powerful result of the collective effort of all participants and supporters.
Since its inception, CCA has raised more than US$830,000.00, enabling the construction of schools, funding of scholarships, vocational training, and support for children with special needs. In 2025, the impact continued to grow, with over 47,000 scholarship enrolments, 26,972 students benefiting from special needs education, and 240 classrooms built. All thanks to the generosity of donors and riders like Jamie.
We are incredibly proud of Jamie and the impact he has made through the 2025 Charity Cycle Adventure. His efforts reflect the spirit of Crown’s long-standing commitment to giving back, a belief deeply rooted in the values of our founder, Mr. Jim Thompson, who has always championed the importance of supporting the communities we serve. At Crown, we believe that meaningful change begins with action, and initiatives like this are a powerful reflection of how we can come together to create brighter futures for children in need.
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